Performance Max campaigns can be overwhelming if you are not sure where to start, but they can be one of the most effective ways to attract local customers in Oklahoma. If you want to know how to use these campaigns to grow your Oklahoma business, the answer lies in following a structured approach. As an OKC digital marketing agency would recommend, you’ll need to set a clear goal, gather strong local visuals and copy, add audience signals, choose a suitable budget, target your preferred locations, create separate asset groups for each service, and monitor your results. By following all seven steps, you will give your business a strong, consistent presence across Google, helping you attract customers who are ready to take action.

Seven Practical Ways to Use Performance Max for Your Oklahoma Business

Let’s take a look at these seven steps to help you reach more customers and grow your business.

1. Set a Clear Goal for Your Campaign

Before launching your campaign, you need to decide what you want to achieve. Are you looking to get more phone calls, generate form submissions, increase website visits, or drive sales? Setting a clear goal helps Google’s system understand what success looks like for your business. For example, if you own a local HVAC company, your goal might be to increase calls for seasonal tune-ups in Oklahoma City. This clear focus allows your performance max campaign to prioritize your ad spend on the people most likely to take that specific action, making your budget work harder for you.

2. Gather Strong, Local Visuals and Copy

Your visuals and copy are the first things customers will see, so they should reflect your business and community. Use real images and videos of your team, your workspace, and local landmarks to build trust with your audience. Write clear, direct headlines such as “Trusted Roof Repair in Tulsa” or “Family Dentistry in Edmond” to let customers know exactly what you offer. Having multiple images and short videos ready will help Google’s system test and find the best combinations to display across YouTube, Search, Maps, and other platforms, improving your reach without additional effort on your part.

3. Identify and Add Your Audience Signals

Audience signals help Google find potential customers who are similar to your best clients. You can upload your customer email list, retarget people who have visited your website, or create audiences based on interests relevant to your business, like “home improvement” or “local services.” While performance max campaigns will find customers automatically, giving Google these audience signals helps it learn faster and direct your ads to people most likely to take action. This step ensures that your ads are not just seen by many people, but by the right people in Oklahoma.

4. Choose a Budget That Allows Data Collection

Choosing the right budget is key to giving your campaign enough data to learn what works. A very low daily budget can slow down results and make it hard to gather useful insights. Aim for a budget that can support getting at least 10 to 15 conversions per week, whether those are phone calls, contact form submissions, or purchases. This will allow you to see patterns, understand what is driving results, and confidently adjust your campaign without guessing. Remember, you can start small but be ready to increase your budget as you begin seeing positive results.

5. Target Specific Locations Within Oklahoma

Location targeting ensures your ad dollars are spent on customers you can actually serve. If your business is based in Oklahoma City, you may choose to target the metro area and nearby towns instead of the entire state. You can adjust your settings to focus on people living in these areas or those actively searching for services within them. For businesses with multiple locations, you can set up separate targeting for each area to keep your messaging relevant. This approach helps you avoid wasting money on irrelevant clicks and focuses your efforts on your service areas.

6. Create Separate Asset Groups for Services or Products

If your business offers multiple services or products, it is a good idea to create separate asset groups for each one. For example, a landscaping business might have one group focused on lawn maintenance and another on hardscaping projects. Each group should have its own set of images, headlines, and descriptions tailored to that service. This helps Google match your ads to the right audience based on their interests and searches. It also allows you to see which services are generating the most interest and conversions, so you can focus on what is working best.

7. Monitor Your Campaign and Adjust Regularly

Once your campaign is running, it is important to check your results regularly. Look at the reports to see which images, videos, and headlines are getting the best results. If you notice certain assets performing well, keep them active and consider adding similar content. If some are underperforming, replace them with new options to test. Regular monitoring allows you to improve your campaign without wasting your budget. This step-by-step refinement will help your business maintain steady growth and ensure your ads are reaching customers who are ready to take action in Oklahoma.

Conclusion

If you are wondering how to use performance max campaigns to grow your Oklahoma business, it starts by following these seven steps with care. Set a clear goal, gather strong local visuals and copy, add your audience signals, choose a budget that can generate data, target your specific locations, create asset groups for your services, and monitor your campaign regularly. These steps will give your business a strong, locally focused presence on Google and help you reach more customers ready to buy or contact you. If you would like expert help in setting up and managing your performance max campaigns, Elevated Marketing is here to support you so you can focus on what you do best.