How to Use Geotargeted Ads to Attract Oklahoma Customers

With location-based digital marketing, businesses can reach the right people at the right time. You should have a clear objective, choose the right platforms, and customize your ad copy to ensure connection with your local audience. You can also use local business offers and radius targeting to deliver your message to local customers. To do even better, monitor your campaign performance and take actionable insights to optimize your efforts.

An OKC digital marketing agency can support you in executing these strategies effectively. Lastly, integrating geotargeting with effective local SEO pushes your paid and organic search visibility. When used together, these tactics drive local engagement and increase your chances of conversion. That’s why it’s important to use geotargeted ads to attract Oklahoma customers.

What is Geotargeting?

Geotargeting enables you to show your ad to individuals according to where they are located. Suppose you’re going after clients in Oklahoma. In that case, you might set your sights on a city like Oklahoma City, Tulsa, Norman, or Edmond, or perhaps even a ZIP code or mile radius around your physical location. This keeps you from spending ad dollars on people who live outside your service area and ensures your message is delivered to customers who are most likely to convert.

Strategies to Attract Customers Using Geotargeted Ads

Follow these strategies to target local customers with your ads:

Keep Clear Objectives

Before placing ads, you should understand what you are striving to accomplish. Your goals could be to drive foot traffic to a store in Oklahoma City, receive more phone calls from homeowners in Tulsa, or boost attendance at a local event in Norman. A specific goal directs your campaign, guiding you to select the right message, target, and platform to get results.

Choose the Right Platforms

Use advertising platforms that provide advanced geotargeting to get a response. Google Ads allows you to target users based on state, city, ZIP code, or a specified radius around an area, which is great for search and display advertising. Facebook and Instagram also provides a comprehensive location targeting while overlaying with demographic filters for complex campaign targeting. YouTube works well for video ads that raise brand awareness among people in Oklahoma communities.

Localize the Ad Copy

People from Oklahoma should feel that your ad copy is personalized for them. Adding city names or local references can make all the difference. For instance, rather than “Get a free estimate today,” your text might instead say “Tulsa homeowners, get your free roof estimate this week.” This type of messaging is eye-catching and builds trust by signaling that your business is in the community and meets local needs.

Emphasize Local Deals or Events

People respond well to promotions and events that make them feel special. A special deal for Oklahoma residents or promoting a local event can make your ad more attractive. For example, you may promote a special offer for Edmond residents or encourage people who live in Oklahoma City to see your booth at a weekend fair. Timing your offers with the seasons or local events, like extreme summer heat or winter storms, can also help ensure your ads are relevant.

Use Radius Targeting for Local Services

If you serve a specific area, for example, a 10-mile radius around your Oklahoma City office, radius targeting helps ensure you show ads only to people within that area. This is particularly helpful for service-based companies with in-person services such as plumbing and landscaping, or delivery services like food. Depending on your business, you can set your ads to show up when most locals are probably looking for your service (e.g., at lunchtime, after business hours).

Track and Fine-Tune Campaigns

After your campaign is underway, monitor how it performs in various parts of Oklahoma. Measure your click-­through rates by city, conversions by ZIP code, and cost per lead by region. This information guides you in knowing what’s working and where you may need to fine-tune. Then you can readjust more of your budget toward high-performing areas or refine your messaging to better resonate with customers in those areas.

Combine with Local SEO

Geotargeted ads boost immediate traffic, but combining them with a solid local SEO strategy will improve your long-term visibility. Make sure your business is listed on Google Business Profile, include Oklahoma keywords on your website, and get your name on local directories. That way, when people search, they can find your home page in search results, click on your site, and see how professional and credible you are, allowing you to earn a new customer.

Conclusion

Reaching local customer isn’t just as simple as running ads; there’s a strategy to it. Before you start, you need to know how geotargeting works and have clear goals. Then, you’ll want to pick the right platform and create local and personalized ad copy to make your ad relatable. Including relevant offers and using radius targeting ensures your ads improve the results. Then test and measure performance, using local SEO to enhance your advertising results. 

Do it right and you’ll attract more leads from the areas where you operate. That’s why it is important to understand how to use geotargeted ads to attract Oklahoma customers. Elevated Marketing helps businesses connect with the residents of their city or state online with powerful location-based digital strategies.